Why is UX Research AI-Ethics?

C A S E S T U D I E S •  D A W N E . P R O C O P I O • U X R E S E A R C H E R • A I - E T H I C I S T

Q U A L I T A T I V E •  Q U A N T I T A T I VE • M I X E D M E T H O D S

AI Buildings

Generative Multiphase Sequential Exploratory Study (Interviews + Ethnography/Field Work) for Building X

WORK SAMPLES

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X (Twitter) - LLM Assisted Content

Persona Cards and Journey Map

Figma - Designer/ENG Hand-offs

Presentation for a Concept Validation Study

The Foundation

Consecutive Generative Studies with Qualitative and Quantitative Analysis: Survey, Diary Study, Moderated Usability Testing

Machine Learning

Interviews & Heuristic Assessments

Search + AI

Generative Interviews & Concept Testing

Airport Employee Experience

Field Work - Ethnography & Red-Route Analysis

Credit Card Customers

A/B Usability Testing

Mobile App Billing

Sequential Exploratory Study with Moderated Usability to Unmoderated Usability Testing with Predictive Analytics